Field Blink adapts to the way each category actually sells — from twice-daily milk runs to project-based building materials. Six representative workflows below; the platform runs many more.
Case 01 · FMCG · General Trade
Field reps run daily beats across kirana and general trade. Field Blink schedules the beat, captures the order offline, feeds it into distributor stock norms, and reconciles secondary sales back to the brand within 24 hours.
Case 02 · Beverages · Route-to-Market
Pre-sellers capture orders in the morning; delivery vehicles reroute in the afternoon on the same journey data. Chiller audits and asset tracking run inside the same visit — no second app.
Case 03 · Dairy · Milk-run distribution
Field Blink handles the AM/PM split, empties reconciliation and outlet-level yield tracking. Distributor claims for damage and returns settle inside the same DMS run.
Case 04 · Pharma · Prescription cycle
MRs log doctor calls with e-detailing, RCPA and sample distribution. Chemist orders and prescription audit data flow into the same ledger for cycle-based marketing analytics.
Case 05 · Building Materials · Project sales
Territory managers track sites, architects and dealers on one CRM-grade pipeline. Secondary sales at the dealer roll up to project attribution, so trade marketing knows which sites converted.
Case 06 · Modern Trade · Chain execution
Merchandisers audit planograms, share-of-shelf and pricing with a single photo — AI extracts the data. Chain-wise scorecards go to the KAM the same evening.
Section 05·B — Common questions
Software that helps field sales reps plan beats, capture orders, log attendance and run in-store surveys — offline-first, on a phone.
Software that manages stock and money between a brand, its distributors and retailers — orders, claims, stock norms and ERP sync.
One append-only event ledger under SFA + DMS + AI merchandising. No forks, no glued modules, no five-quarter migration.
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