Field Blink
Dossier · Volume 04Filed by the editorial desk

Built by operators.
Read by engineers.

Field Blink exists because the incumbents shipped for a decade that ran on 3G and Excel. We're the SFA and DMS platform for consumer brands that treat route-to-market like infrastructure — with the discipline, dashboards and audit trail to match.

01

Mission

Put every outlet, every rep and every rupee on the record — in one auditable, replayable ledger.

02

Method

Ship software the way a broadsheet ships a paper: on time, on the record, and without a single spelling mistake.

03

Measure

A brand's monthly close, from nine days to under thirty-six hours. That's the number we optimize.

Chronicle

2022 — 2026
  1. 2022

    Founding

    Three ex-FMCG operators start Field Blink out of a co-working space in Karachi. Whiteboard reads: 'stop running route-to-market on WhatsApp.'

  2. 2023

    First cohort

    Ten brands across Pakistan go live on SFA. First distributor ledger reconciles in under six seconds.

  3. 2024

    DMS + Vision

    Distribution Management ships. Vision merchandising audits break the 2-second barrier.

  4. 2025

    Global edition

    Deployments in Singapore, Dubai and São Paulo. 340,000 field reps active.

  5. 2026

    Series B

    Field Blink becomes the reference stack for modern consumer brands, from craft coffee to national dairy.

Masthead

The editorial desk.

Tariq Mehmood

Co-founder & CEO

Ex-VP Sales at a top-3 Pakistani dairy. Ran 22,000 outlets on spreadsheets, once.

Nadia Osei

Co-founder & CTO

Ex-staff engineer, event-sourcing at scale. Believes in append-only ledgers and long lunches.

Marco Salles

Co-founder & COO

Built the LATAM distribution stack for a global beverage brand. Speaks four languages and reads six.

Fatima Shah

Head of Field Success

Twenty years of ASM to CRO. If your ASM won't adopt it, Fatima won't ship it.

Bureaus

Filed from four cities.

We build in-market. Each bureau owns a region end-to-end — sales, success and support in your timezone, in your language.

Karachi
HQ · Pakistan & MEA
Singapore
SEA & ANZ
Dubai
GCC & N. Africa
São Paulo
LATAM

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